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Essential Bakery Packaging Materials and When to Use Them
By EverGreater Packaging
May 21, 2025
Packaging Guides
8 min read
Packaging isn’t just functional — choosing the right materials can protect products, elevate presentation, and strengthen bakery branding.
This guide breaks down essential bakery packaging materials and when to use them for both in-store and online success.
1
Paperboard: The All-Rounder for Most Bakery Products
Paperboard is one of the most widely used materials in bakery packaging. It’s sturdy, printable, food-safe, and available in many thickness levels. From cake boxes to pastry boxes, paperboard offers excellent structure and branding space.
Best for:
- Cakes, cupcakes, pastries, cookies, brownies
- Retail display and takeaway packaging
- Printed designs and custom branding
2
Kraft Paper: Natural, Durable, and Brand-Friendly
Kraft paper is known for its strength, natural look, and eco-friendly appeal. It’s perfect for bakeries that want a warm, organic feel while keeping packaging reliable for everyday use.
Best for:
- Paper bags, takeout bags, bread bags
- Sandwiches, bread, and lightweight items
- Brands with eco-conscious values
3
PET & Clear Plastic: Showcasing Without Compromise
Clear plastic materials like PET are ideal when product visibility is important. They help customers see the quality and freshness of your baked goods at a glance.
Best for:
- Macarons, cookies, chocolates
- Desserts, puddings, and individual portions
- Display packaging in-store
4
Corrugated Cardboard: Built for Protection
Corrugated cardboard is stronger and thicker than regular paperboard, making it perfect for shipping or transporting multiple items.
Best for:
- Bulk orders and delivery packaging
- Layered cakes, large pastries, and fragile items
- E-commerce and long-distance shipping
5
Greaseproof Paper: Essential for Food Safety
Greaseproof paper is coated to resist oil and moisture, keeping your baked goods fresh and your packaging clean.
Best for:
- Wrapping bread, sandwiches, and pastries
- Lining boxes and trays
- Preventing grease stains and sogginess
6
Labels, Stickers & Tapes: Small Details, Big Impact
Sometimes, the smallest touches make the biggest difference. Custom labels, stickers, and tapes help seal your packaging and strengthen your brand identity.
Best for:
- Sealing boxes and bags
- Adding brand logos and product info
- Seasonal promotions and thank-you messages
Table of Contents
1. Paperboard: The All-Rounder for Most Bakery Products
2. Kraft Paper: Natural, Durable, and Brand-Friendly
3. PET & Clear Plastic: Showcasing Without Compromise
4. Corrugated Cardboard: Built for Protection
5. Greaseproof Paper: Essential for Food Safety
6. Labels, Stickers & Tapes: Small Details, Big Impact
Need Help Choosing Packaging?
Our team is here to help you find the best packaging solution for your products, budget, and brand.
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